Conversational Capital: How to Create Stuff People Love to Talk About - Bertrand Cesvet
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Conversational Capital: How to Create Stuff People Love to Talk About - Bertrand Cesvet

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Brief Summary:
Bertrand Cesvet explores why word-of-mouth marketing happens and shows how businesses can harness this powerful tool.

Amazon Main Page:
http://www.amazon.com/Conversational-Capital-Create-Stuff-People/dp/0137145500

Amazon Genre:
Business and Investing

Amazon Customer Reviews Page:
http://www.amazon.com/Conversational-Capital-Create-Stuff-People/product-reviews/0137145500/

Book Web Site:
http://conversationalcapital.com/

Author's Web Site:
ca.linkedin.com/pub/**bertrand**-**cesvet**/4/615/731

Author's Company Site:
www.facebook.com/Meet**SidLee**?sk=wall&filter=2

Author Audios/Videos:
http://conversationalcapital.com/
http://www.youtube.com/watch?v=yPVl6o8Zeh8
http://www.youtube.com/watch?v=2jtnU5GcMQo&NR=1
http://www.youtube.com/watch?v=nH9EJ_cRsVU&NR=1
http://www.youtube.com/watch?v=D1nOPHFp7xQ&feature=related

Author's Bio Page:
http://www.amazon.com/gp/product/0137145500/ref=s9_simh_bw_p14_d0_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-4&pf_rd_r=1BFQ0VM3QYCYHEAJZBJV&pf_rd_t=101&pf_rd_p=1276250822&pf_rd_i=3#reader_0137145500
http://www.ftpress.com/authors/bio.aspx?a=478FAB24-E15A-4E99-86E7-20DA758EBBAD

Blogs/Articles/Reviews About the Book:
http://www.jimestill.com/2008/11/conversational-capital-how-to-create.html
http://en.wikipedia.org/wiki/Conversational_Capital
http://conversationalcapital.com/media/written/CC_Full_Page_Summary.pdf
http://blog.marcopacifico.com/conversation-capital/
http://garethkay.typepad.com/brand_new/2008/07/conversational-capital.html

Other Books by This Author:
Exclusive Product Offering: Creating Something Just for You
What's It Take to Make a Product Iconic?

Similar Books by Other Authors:
Made to Stick: Why Some Ideas Survive and Others Die

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